ACCESS HRA
Campaign Design, Digital Communication & Public Service
A campaign designed to promote the ACCESS HRA platform, helping New Yorkers apply for and manage benefits online and through mobile devices.
Role: Campaign concept development, visual design, layout design, and multi-platform asset creation
Tools: Adobe Illustrator, InDesign, Photoshop
Overview
ACCESS HRA is a web and mobile platform that allows New Yorkers to apply for benefits, submit documents, and manage their cases online.
This campaign was designed to increase awareness of the platform and encourage users to adopt digital tools to access and manage services more efficiently.
Challenge
Many users rely on in-person services or are unaware of the platform’s capabilities. The challenge was to clearly communicate the benefits of ACCESS HRA and encourage users to shift toward using the app and website as primary tools for managing their cases.
Strategy
The campaign focused on clarity, accessibility, and action. Messaging emphasized ease of use and convenience, highlighting how users can apply, upload documents, and track their benefits directly from their phones.
