Health Insurance Motion Comic
Motion Design, Illustration & Public Health Communication
An illustrated motion-comic designed to simplify complex health insurance information through visual storytelling.
Role: Illustration, visual concept development, storyboard design, and motion-comic visual development
Tools: Adobe Illustrator, Photoshop
Overview
Understanding health insurance can be challenging for many people. This project uses a motion-comic format to translate complex information into an illustrated narrative that is easier to follow and more engaging for a broad audience.
Challenge
Health insurance materials often rely on dense text and technical language. The challenge was to visually translate the client’s script into a clear and approachable narrative that could guide viewers through the information step by step.
Strategy
Illustrated characters, sequential panels, and visual cues were used to transform the script into a clear visual story. The motion-comic format allowed the information to unfold gradually, making the content easier to understand and more engaging.
Story Development
The client-provided script was translated into a series of illustrated storyboard panels. Each scene was designed to communicate key information visually while maintaining a clear narrative flow.
Illustration & Visual Style
A graphic illustration style was used to keep the visuals approachable while maintaining clarity. Bold linework, expressive characters, and simplified environments help direct attention to the key message in each scene.
Chapter 1: How Do I Build a Relationship With My Primary Care Provider? | OCHIA-CUNY